Book Titles

…the more work you put into something, the more ownership you begin to feel for it.

In running back and forth among the things that might be important, we forget to spend enough time on what really is important. It’s a fool’s game, and one that we are remarkably adept at playing.

…given a simple setup and a clear goal, all of us are quite adept at pursuing the source of our satisfaction.

We are continually reminded that we can do anything and be anything we want to be. The problem is in living up to this dream.

…how many times have we bought something on sale not because we really needed it but by the end of the sale all of those items would be gone?

We have an irrational compulsion to keep doors open. It’s just the way we’re wired. But that doesn’t mean we shouldn’t try to close them.

…we all have doors – little and big ones – which we ought to shut.

In fact, choosing between two things that are similarly attractive is one of the most difficult decisions we can make.

…if you tell people up front that something might be distasteful, the odds are good that they will end up agreeing with you – not because their experience tells them so but because of their expectations.

When we believe beforehand that something will be good… generally it will be good – and when we think it will be bad, it will bad.