Book Titles

Predictably Irrational
The Hidden Forces that Shape Our Decisions

By Daniel Ariely

Year Published: 2008
ISBN-13: 978-0-06-135323-9
Categories: Decision Making, Predictability, Rationality

56 Quotes Found

Quote Image Quote Page Number

Predictably Irrational:

…we all systematically underpredict the degree to which arousal completely negates our superego, and the way emotions can take control of our behavior.

099

Predictably Irrational:

…avoiding temptation altogether is easier than overcoming it.

101

Predictably Irrational:

…to make informed decisions we need to somehow experience and understand the emotional state we will be in at the other side of the experience.

104

Predictably Irrational:

We need to explore the two sides of ourselves; we need to see how the gap between the hot and cold states benefits our lives, and where it leads us astray.

104

Predictably Irrational:

…although almost everyone has problems with procrastination, those we recognize and admit their weakness are in a better position to utilize available tools for precommitment and by doing so, help themselves overcome it.

116

Predictably Irrational:

Resisting temptation and instilling self-control are general human goals, and repeatedly failing to achieve them is a source of much of our misery.

116

Predictably Irrational:

Ownership pervades our lives and, in a strange way, shapes many of the things we do.

133

Predictably Irrational:

…we focus on what we may lose, rather than what we may gain.

134

Predictably Irrational:

As soon as we begin thinking about giving up our valued possessions, we are already mourning the loss.

134

Predictably Irrational:

…we can begin to feel ownership even before we own something.

135