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Hacking Growth:
…putting information into a service instantly creates a sense of ownership for users and an inclination to commitment to add and maintain that value.
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188 |
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Hacking Growth:
Asking customers about their interests or about the problems they are seeking solutions for immediately creates a sense of commitment…
|
191 |
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Hacking Growth:
…the most effective rewards in a gamified setting come in the form of status, access, power, and stuff…
|
193 |
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Hacking Growth:
…you want to tread lightly with triggers, experimenting with great care.
|
194 |
|
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Hacking Growth:
One of the biggest mistakes companies make is asking visitors to opt in to receiving triggers such as notifications and emails too soon…
|
196 |
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Hacking Growth:
A great rule of thumb about deploying triggers is that your rationale for getting in touch with the users should be to alert them of an opportunity of clear value to them.
|
196 |
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Hacking Growth:
…retention is generally the deciding factor in achieving strong profitability, for any kind of company.
|
201 |
|
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Hacking Growth:
It should go without saying that the longer you retain customers, the more opportunity you have to earn more revenue from them…
|
202 |
|
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Hacking Growth:
The longer you retain customers, the more you can learn about them and their needs and desires, and thus the better you can tailor services and promotions to them…
|
203 |
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Hacking Growth:
…no company… can simply assume that customers will continue to be actively engaged.
|
207 |
