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|
Hacking Growth:
…when results are inconclusive, the best course is to stick with the original, or control, version.
|
131 |
|
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Hacking Growth:
…as you plan your first hacks to test, start with language, and then go from there.
|
147 |
|
|
Hacking Growth:
…first focus on optimizing the channels that are most cost effective for you.
|
152 |
|
|
Hacking Growth:
…whenever a team shifts focus to a new growth lever, it’s important to dive into the data with fresh eyes looking for insights specific to their new mission.
|
156 |
|
|
Hacking Growth:
…while finding the right words to appeal to people is vital, offering true value is a necessary ingredient for achieving viral growth.
|
162 |
|
|
Hacking Growth:
Improving activation is at its core about increasing the rate at which you get new users to your aha moment.
|
171 |
|
|
Hacking Growth:
There is no one formula for improving activation; your efforts must be tailored specifically to your product…
|
171 |
|
|
Hacking Growth:
…it’s crucial that you never assume why users are behaving as they are…
|
172 |
|
|
Hacking Growth:
…you cannot know ahead of time which experiments are going to be most effective. The best you can do is stay nimble and data-driven…
|
180 |
|
|
Hacking Growth:
…if the value of your product isn’t clear and compelling enough, even the slightest irritation can send people away, often for good.
|
182 |
