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Hacking Growth:
The middle [pricing] package is sometimes called a decoy package and can be a powerful way to drive customers to higher-priced products.
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253 |
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Hacking Growth:
…teams should experiment with a product option that is priced to help customers better understand the relative value of the items and plans you hope to sell.
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254 |
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Hacking Growth:
Giving away… content can also trigger this reciprocity, as can free upgrades to shipping costs and timing and on-the-spot discounts for e-commerce.
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259 |
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Hacking Growth:
When something is about to sell out, is hard to get, a deal is expiring, or your customers may miss out one way or another, you’re more likely to make the sale than otherwise.
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263 |
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Hacking Growth:
…today’s hypercompetitive business environment assures that if you stall, you will fall.
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263 |
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Hacking Growth:
One of the greatest threats to long-term success is when companies aren’t vigilant enough about responding to changes in their market…
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266 |
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Hacking Growth:
…often stalls are not caused by the entrance of a bold new competitor or a disruptive innovation… but by chronic failures on the part of companies to closely monitor customer satisfaction and to zealously look for early warning signs of disaffection.
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267 |
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Hacking Growth:
Stalls often also often caused… by companies becoming overconfident of having secured a premium position in the marketplace.
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267 |
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Hacking Growth:
Complacency and failure to innovate in marketing efforts can also lead to massive slowdown in growth.
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267 |
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Hacking Growth:
Today, no company can afford to leave any potential customers up for grabs by competitors.
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268 |
