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|
Hacking Growth:
One of the cardinal rules of growth hacking is that you must not move into the high-tempo growth experimentation push until you know your product is must-have…
|
060 |
|
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Hacking Growth:
…the hard truth is that no amount of marketing and advertising – no matter how clever – can make people love a substandard product.
|
060 |
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Hacking Growth:
Remember that viral word of mouth can work two ways; it can supercharge growth or it can stop it in its tracks.
|
060 |
|
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Hacking Growth:
…no matter what business you’re in, you need to get out of the building to find out what your customers really want from you and your product.
|
072 |
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Hacking Growth:
The way to determine your essential metrics is to identify the actions that correlate most directly to users experiencing the core value of your product…
|
092 |
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Hacking Growth:
To hone your growth equation and narrow your focus, it’s best to choose one, key metric of ultimate success that all growth activity is geared toward.
|
095 |
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Hacking Growth:
The best growth teams take the time to get their data collection and analysis right.
|
100 |
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Hacking Growth:
Just disseminating metrics helter-skelter does little more than create confusion. The goal instead is to bring clarity to the metrics that matter most.
|
105 |
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Hacking Growth:
The more experiments you run, the more you learn. It’s really that simple.
|
112 |
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Hacking Growth:
Ideas are the rocket fuel of growth. And you need a pipeline of them delivering a steady flow.
|
118 |
