Book Titles

Question #1: What tasks is the product really used for?

Your average customers have the same problem you have in product development: They have a good deal of difficulty looking past the existing paradigm.

As the innovator, your task is to go out and observe and know deeply the tasks that your products facilitate.

Each time you see an opportunity for innovation, you will come up with some ideas that capitalize on that opportunity.

…people need to develop a regular habit of challenging the conventional wisdom. This takes energy and courage, but it takes a process as well.

…the obvious is not the innovative. But it should not be totally discarded.

The obvious should be the fallback position, not the starting position.

Just as observation is a key element of innovative ideas, so too is it the best testing ground for those ideas because reality is the best testing ground for almost anything.

People who have gotten used to doing things a certain way are often uninterested in investing in change, and a change that may seem easy for the innovator may in fact be quite difficult for the user who is a linear thinker.

Cultural problems are particularly intractable, but these problems must be confronted.