Quotes

Ogilvy on Advertising in the Digital Age, Page 143

The goal is a seamless experience that’s enjoyable – you want a visitor to think well of your brand and return often to the site. That much is a given.

Leading the Unleadable, Page 143

Work to become a master facilitator: Once you achieve that, keep working toward better. The difference it makes for setting the organizational culture is critical.

Only the Paranoid Survive, Page 143

Getting through a strategic inflection point represents a fundamental transformation of your company from what you were to what you will be.

The Way We’re Working Isn’t Working, Page 143

Because our core need for value is so rarely acknowledged or addressed in most organizations, we typically try to keep this hunger under warps and invisible at work.

Unreasonable Hospitality, Page 143

…no aspect of your business should be off-limits to reevaluation.

The Art of Profitability, Page 143

The combination of curiosity and lead time can convert any chore into a delightful, exploratory puzzle.

On Becoming a Leader, Page 143

If we think more about failing at what we’re doing than about doing it, we will not succeed.

Leaders Eat Last, Page 143

…150 people. That magical number is the number of close relationships we are naturally designed to manage. Any more than that starts to cause a breakdown…

Courage is Calling, Page 143

You make the move, you own it. You say it, you stand behind it. You order it, you accept the blame. This is the source from which self-respect springs and leaders are made.

Ogilvy on Advertising in the Digital Age, Page 143

A good website doesn’t draw attention to itself but rather serves as a hub, delivering the user to all of the components of your brand’s digital ecosystem.