Quotes

Never Split the Difference, Page 136

…if someone gives you guidance, they will watch to see if you follow their advice. They will have a personal stake in seeing you succeed.

When, Page 136

We’re far more likely to stick to a goal if we have someone holding us accountable.

Absolute Value, Page 136

…advertisers should focus on generating interest, not on creating top-of-mind awareness or on persuasion.

Courage is Calling, Page 136

Once you dine on courage – and freedom – and have stood for yourself, the taste of fear is much harder to tolerate.

Stumbling on Happiness, Page 136

Starting points matter because we often end up close to where we started.

How to Talk with Anyone about Anything, Page 136

…tolerating ambiguity (aka not knowing) is a sign of brain health. – Dan Siegel

The Peter Principle, Page 136

…the very qualities which at first assured their promotion eventually brought about their incompetence… competence always contains the seeds of incompetence.

Absolute Value, Page 136

Instead of top-of-mind ads that focus on a brand name, the goal of advertising should be to generate interest in the product’s advantages.

Getting to Yes, Page 136

Deliberate deception as to facts or one’s intentions is quite different from not fully disclosing one’s present thinking. Good faith negotiating does not require total disclosure.

The 5 Levels of Leadership, Page 136

…people always believe what we do more than what we say.