Quotes

Quit, Page 127

…when you set out clear kill criteria in advance and make a precommitment to walk away when you see those signals, you are just more likely to follow through, even when you are losing.

Zero to One, Page 127

…advertising matters because it works. It works on nerds, and it works on you.

Team of Teams, Page 127

…the rigidity that sets in with scale is one of the main causes of start-up failure. – Joel Peterson

Tribes, Page 127

Being charismatic doesn’t make you a leader. Being a leader makes you charismatic.

On Becoming a Leader, Page 127

Mastery, absolute competence, is mandatory for a leader. But it’s also more fun than anything you’ll ever do.

ReWork, Page 127

Whenever you can, divide problems into smaller and smaller pieces until you’re able to deal with them completely and quickly.

Quit, Page 127

Anytime you can make a decision about cutting your losses in advance, you’ll do better at closing those mental accounts.

Zero to One, Page 127

…advertising doesn’t exist to make you buy a product right away; it exists to embed subtle impressions that will drive sales later.

Drive, Page 127

This is the nature of mastery: Mastery is an asymptote. You can approach it. You can home in on it. You can get really, really, really close to it. But… you can never touch it. Mastery is impossible to fully realize.

Team of Teams, Page 127

The issue is not that teams never work, but that team dynamics are powerful but delicate, and expansion is a surefire way to break them.