Quotes

Tribes, Page 127

Being charismatic doesn’t make you a leader. Being a leader makes you charismatic.

ReWork, Page 127

Whenever you can, divide problems into smaller and smaller pieces until you’re able to deal with them completely and quickly.

Quit, Page 127

Anytime you can make a decision about cutting your losses in advance, you’ll do better at closing those mental accounts.

Zero to One, Page 127

…advertising doesn’t exist to make you buy a product right away; it exists to embed subtle impressions that will drive sales later.

Drive, Page 127

This is the nature of mastery: Mastery is an asymptote. You can approach it. You can home in on it. You can get really, really, really close to it. But… you can never touch it. Mastery is impossible to fully realize.

On Becoming a Leader, Page 127

Mastery, absolute competence, is mandatory for a leader. But it’s also more fun than anything you’ll ever do.

Leaders Eat Last, Page 127

The bigger our companies get, the more physical distance is created between us and the people who work for us or buy our products.

The Element, Page 127

…people often derive a large sense of who they are through affiliation with specific groups and tend to associate themselves closely with groups likely to boost their self-esteem.

Ogilvy on Advertising in the Digital Age, Page 127

At its best, modelling really can explain what is doing well in the market place and what is not. It makes the data work for you.

Team of Teams, Page 127

The issue is not that teams never work, but that team dynamics are powerful but delicate, and expansion is a surefire way to break them.