Quotes

Ogilvy on Advertising in the Digital Age, Page 122

With visibility into the entirety of the customer journey, big data enthusiasts claim to be changing dramatically the lives of consumers. All that first part (or personal) data is going to lead us to a more customized, customer-centric world.

The Speed of Trust, Page 122

We tend to get what we expect – both from ourselves and from others. when we expect more, we tend to get more when we expect less, we tend to get less.

Focus, Page 122

…[there is] a subtle force dividing people along otherwise invisible signs of social status and powerlessness: the powerful tend to tune out the powerless. And that deadens empathy.

Sprint, Page 122

Make sure potential interview candidates match your screening criteria. With only five interviews, it’s important to talk to the right people.

Stumbling on Happiness, Page 122

Future events may request access to the emotional areas of our brains, but current events almost always get the right of way.

Ogilvy on Advertising in the Digital Age, Page 123

When people are siloed, they can’t work together. When data is siloed, it can’t work for you at all.

Winners Never Cheat, Page 123

Those who don’t ever want to hear bad news don’t want to know when they are off course.

Emotional Agility, Page 123

When you know what you do care about, you can be free from the things you don’t care about.

Little Bets, Page 123

…lucky people tend to be open to opportunities (or insights) that come along spontaneously, whereas unlucky people tend to be creatures of routine, fixated on certain specific outcomes.

Ogilvy on Advertising in the Digital Age, Page 123

The more the boosters of big data talk about how unfettered data flow will make our lives better, the more we recoil from the invasiveness we must sign up to for that utopian vision to come true.