Quotes

The Lean Startup, Page 75

At its heart, a startup is a catalyst that transforms ideas into products.

Focus, Page 75

Candid feedback from those you trust and respect creates a source of self-awareness, one that can help guard against skewered information or questionable assumptions.

The Peter Principle, Page 75

Staff accumulation… results from a sincere, though futile, quest for efficiency by upper-level members of the hierarchy.

Ogilvy on Advertising in the Digital Age, Page 075

We have, if we want it, the chance to break the shackles of our past. And brand owners also need to think of themselves as publishers.

When, Page 75

What gets scheduled gets done.

Unreasonable Hospitality, Page 075

Ultimately, this is one of a manager’s biggest responsibilities: to make sure people who are trying and working hard have what they need to succeed.

Predictably Irrational, Page 075

…just thinking about money makes us behave as most economists believe we behave – and less like the social animals we are in our daily lives.

A Sense of Urgency, Page 75

Because of the control possible with shooting, editing, and showing the material, it [video] can sometimes be more powerful than a live person.

Ogilvy on Advertising in the Digital Age, Page 075

…sometimes content is magnetic, it attracts people; sometimes it is immersive, you get embedded in it; sometimes it is smart, enabling you in some way; and sometimes it is just downright practical.

The Advantage, Page 75

…there is no way employees can be empowered to fully execute their responsibilities if they don’t receive clear and consistent messages…