Quotes

Something Really New, Page 065

…the focus group is really an unfocused instrument. We ask for so much information from it in such a short space of time that there is a great risk… that the forest will get lost in the trees.

The Hard Thing About Hard Things, Page 066

As a company grows, communication becomes the biggest challenge.

Freakonomics, Page 066

One characteristic of information crime is that very few of them are detected. Unlike street crime, they do not leave behind a corpse or a broken window.

How, Page 66

It turns out that greed, in the sense of doing only for yourself, others be damned, is not only not good, it is not natural.

Courage is Calling, Page 066

They say not to take counsel of your fears, but perhaps that’s exactly what we should do. We should listen closely and then do the opposite.

Think Like a Champion, Page 066

…it helps to be in control of those things we can control.

Grit, Page 66

…I think one top-level professional goal, rather than any other number, is ideal.

Ogilvy on Advertising in the Digital Age, Page 066

Lesson number 1 in brand building: always go back to the product.

The Speed of Trust, Page 66

Because we all have ‘blind spots,’ we sometimes tend to overestimate or underestimate our own level of strength.

The Advantage, Page 66

When it comes to how a cohesive team measures its performance, one criterion sets it apart from noncohesive ones: its goals are shared across the entire team.