Quotes

Denial, Page 034

…hope often depends on illusion.

Zero to One, Page 34

All failed companies are the same: they failed to escape competition.

Nudge, Page 034

Unrealistic optimism is a pervasive feature of human life; it characterizes most people in most social categories.

The Progress Principle, Page 034

Intrinsic motivation – deep engagement in the work – can drive people to surprising displays of seemingly unrewarded effort.

Tribes, Page 034

Fans, true fans, are hard to find and precious. Just a few can change everything. What they demand, though, is generosity and bravery.

The Peter Principle, Page 34

…in most hierarchies, super-competence is more objectionable than incompetence.

Why We Buy, Page 034

…waiting time. This… is the single most important factor in customer satisfaction.

Seductive Interaction Design, Page 034

…think of aesthetics as a key ingredient in a recipe, as opposed to the icing on the cake.

Atomic Habits, Page 34

Once pride gets involved, you’ll fight tooth and nail to maintain your habits.

Tribes, Page 035

The essential lesson is that every day it gets easier to tighten the relationship you have with the people who choose to follow you.