Quotes

The Start-up of You, Page 032

A competitive edge emerges when you combine different skills, experiences, and connections.

Zero to One, Page 32

Only one thing can allow a business to transcend the daily brute struggle for survival: monopoly profits.

Brain Rules, Page 032

When combined with the intellectual benefits exercise appears to offer, we have in our hands as close to a magic bullet for improving human health as exists in modern medicine.

Mistakes Were Made (but not by me), Page 032

The more costly a decision in terms of time, money, effort, or inconvenience and the more irrevocable its consequences, the greater the dissonance and the greater the need to reduce it…

Drive, Page 32

…many more business models are organizing what we do – because we’re intrinsically motivated purpose maximizers, not only extrinsically motivated profit maximizers.

Seductive Interaction Design, Page 032

…how we think cannot be separated from how we feel. At all times, we are evaluating (affect) and interpreting (cognition) the world around us.

What Got You Here Won’t Get You There, Page 32

…people only change their ways when what they truly value is threatened. It’s in our nature. It’s the law.

Management, Page 032

Making the business of tomorrow cannot be a flash of genius. It requires systematic analysis and hard, rigorous work today – and that means by people in today’s business and operating within it.

Hooked, Page 32

…one aspect is common to all successful innovations – they solve problems.

Winners Never Cheat, Page 32

Ethical behavior is to business competition what sportsmanship is to athletic contests.