Quotes

Lost and Founder, Page 271

Negative experiences with brands tend to overwhelm every other data point.

Management, Page 271

In the information-based organization, the knowledge is primarily at the bottom, in the minds of the specialists, who do different work and direct themselves.

Ogilvy on Advertising in the Digital Age, Page 271

…think of a new client as being like a semi-trained and insecure dog; they sense hostility and they detect fear unconsciously.

How, Page 271

A framework is another way to describe a system; each part mutually enforces every other part.

Ogilvy on Advertising in the Digital Age, Page 271

A shared culture of fun between client and agency is the strongest bond possible, assuming the work is good.

Grit, Page 271

…complacency has its charms, but none worth trading for the fulfillment of realizing their potential.

ReWork, Page 271

If you want to do something, you’ve got to do it now. You can’t put it on a shelf and wait two months to get around to it. You can’t just say you’ll do it later. Later, you won’t be pumped up about it anymore.

Ogilvy on Advertising in the Digital Age, Page 271

…fun does not come organized from on high; it bubbles up from below. Like the flamenco, there is something spontaneous, zestful, and uncontrollable about it.

The Art of the Start 2.0, Page 271

If you started a lousy company, money won’t help. If you started a great company, you won’t need to use money, and bringing money into the picture may undermine your efforts.

Leaders Eat Last, Page 271

The kids who are still growing up require parents and caregivers who help them develop self-esteem with intrinsic motivation at its foundation…