Quotes

Courage is Calling, Page 237

Taking the hit for someone, something else. That’s what heroes do. A coward thinks for themselves.

The Rare Find, Page 237

If you can’t outspend your bigger competitors, it’s all the more important to outsmart them. Spotting promise is the great equalizer.

Brain Rules, Page 237

Regional background, individual personality, profession, social class, age, ethnicity, and birth order all affect how we use language to negotiate our social ecologies.

The Lean Product Playbook, Page 237

If, on average, each customer generates enough prospects that subsequently convert into more than one new active customer, then you have viral growth.

Quit, Page 238

Adding a few well-thought-out unlesses to our goals will help us achieve the flexibility that we’re seeking, be more responsive to the changing landscape, and reduce escalation of commitment to losing causes.

The Rare Find, Page 238

…self-awareness can provide a big edge in sizing up candidates whose track records to date look like a weird mix of promise and pitfalls.

Influencer, Page 238

Punishment far from guarantees the mirror effect of positive reinforcement.

Start With No, Page 238

Present only the information that addresses your adversary’s concern, the information that addresses the adversary’s pain – or what you know about it…

The Element, Page 238

…given the challenges we face, education doesn’t need to be reformed – it needs to be transformed.

Quit, Page 238

When you set a goal, creating a list of kill criteria gives you the unlesses that you need to be more rational about when it’s the right time to walk away.