Quotes

Team of Teams, Page 212

The less people’s job can be automated, the more you need them to take initiative, innovate, and think creatively. But despite the evidence of all these studies, few managers are willing to take this leap.

Switch, Page 212

The next time your team resolves to act in a new way, challenge team members to take it further… Get them to set an action trigger.

The Power of Habit, Page 212

To market a new habit – be it groceries or aerobics – you must understand how to make the move seem familiar.

The Lean Startup, Page 212

…products that exhibit viral growth depend on person-to-person transmission as a necessary consequence of normal product use.

Start With No, Page 212

Don’t just get around the blocker, but also get a useful introduction from the blocker. This is much easier to do when you understand what the blocker is really doing, which is trying to feel okay.

The Hard Thing About Hard Things, Page 212

In life, everybody faces choices between doing what’s popular, easy, and wrong versus doing what’s lonely, difficult, and right.

Team of Teams, Page 212

…as our environment erupts with too many possibilities to plan for effectively, we must become comfortable sharing power.

The Hard Thing About Hard Things, Page 213

Every time you make the hard, correct decision you become a bit more courageous and every time you make the easy, wrong decision you become bit more cowardly.

Never Eat Alone, Page 213

Content creators have always been in high demand. They get promotions. They’re responsible for the Big Ideas. They’re regularly asked to speak at conferences and are featured in newspapers and magazines.

Seductive Interaction Design, Page 213

It’s natural to make decisions based on what other people are doing. We are incredibly social creatures.