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People want to work for an organization that does well but also does good.
Bottom line: The pool of great candidates is far bigger than just people who completed college with a stellar GPA.
Realistic job previews innoculate people against disappointment and increase their satisfaction, even in the midst of a difficult job.
…it is difficult to produce excellent long-term financial results without providing value to customers, or to succeed for long with unethical business practices.
When people have authentic conversations and get constructive feedback and recognition for superior accomplishment, enthusiasm becomes infectious.
The key to habit formation is convincing customers of the ongoing rewards they will receive from returning to your product or service.
Denial is simultaneously the safe and the wrong way to handle a problem. Suggesting the right and the risky way will get you into trouble.
When honesty and openness are replaced by fear of reprisal, bad news is buried, problems are hidden, risks go unreported or misreported, and learning doesn’t happen, resulting in the worst possible outcome.









