Quotes

Why We Buy, Page 167

Good stores perform a kind of retailing judo – they use the shopper’s own momentum, his or her own inclinations and desires, to get him or her to do something perhaps totally unplanned.

Lost and Founder, Page 167

Pare back your design until it’s the smallest possible element of what you eventually hope to have.

Stumbling on Happiness, Page 167

The brain and the eye may have a contractual relationship in which the brain has agreed to believe what the eye sees, but in return the eye has agreed to look for what the brain wants.

Feel the Fear… and Do It Anyway, Page 167

We need to get rid of pain and anger before we can bring in love.

Amp It Up, Page 167

Your peer group will try to influence your career decisions, but be your own person. Steer your own ship. Never put your personal decisions to a vote.

The Power of Regret, Page 167

If we look backward with specific intent of moving forward, we can convert our regrets into fuel for progress.

The Hard Thing About Hard Things, Page 167

A company is a team effort and, no matter how high an employee’s potential, you cannot get value from him unless he does his work in a manner in which he can be relied upon.

Bullshit Jobs, Page 167

…when a profit-seeking enterprise is in the business of distributing a very large sum of money, the most profitable thing for it to do so is to be as inefficient as possible.

Feel the Fear… and Do It Anyway, Page 167

When we hold onto negative feelings about people in our past, we carry those feelings into our present. Not only that, but we can make ourselves physically ill…

Fierce Conversations, Page 167

Most of us allow ourselves to be influenced or persuaded that the voice within us is mistaken, flawed, at best a distraction.