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…if the fundamental goal of entrepreneurship is to engage in organization building under conditions of extreme uncertainty, its most vital function is learning.
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38 |
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We must learn what customers really want, not what they say they want or what we think they should want.
|
38 |
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[Validated learning] is the principal antidote to the lethal problem of achieving failure: successfully executing a plan that leads nowhere.
|
38 |
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It’s… easy to learn things that are completely irrelevant. Thus, validated learning is backed up by empirical data collected from real customers.
|
49 |
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In the Lean Startup model, every product, every feature, every marketing campaign… is understood to be an experiment designed to achieve validated learning.
|
55 |
 |
This is one of the most important lessons of the scientific method: if you cannot fail, you cannot learn.
|
56 |
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Success is not delivering a feature; success is learning how to solve the customers’ problem. – Mark Cook
|
66 |
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…by focusing our energies on validated learning, we can avoid much of the waste that plagues startups today.
|
76 |
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…learning where and when to invest energy results in saving time and money.
|
76 |
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A minimum viable product (MVP) helps entrepreneurs start the process of learning as quickly as possible.
|
93 |
