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The fact that different groups of employees are exposed to wildly different data streams helps explain why people often have such different priorities and passions.

…data-driven emotional intelligence – the willingness to ignore conventional wisdom, gather facts in an objective, hardheaded manner, and face up to the full implications of those facts in both marketing and human terms.

…by being data-driven we remove the emotions and overconfidence about making decisions that can sometimes cloud our judgment.

The greatest wisdom not applied to action and behavior is meaningless data.

Negative experiences with brands tend to overwhelm every other data point.

…direct access to data is fundamental to the product model. Without direct access to the data, the product manager is flying blind.