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The commitments we make have a powerful effect on us and play an important role in the things we don, the products we buy, and the habits we form.
|
136 |
 |
The more users invest time and effort into a product or service, the more they value it. In fact, there is ample evidence to suggest that our labor leads to love.
|
136 |
 |
To avoid the cognitive dissonance of not liking something that others seem to take so much pleasure in, we slowly change our perception of the thing we once did not enjoy.
|
140 |
 |
As it turns out, we invest in products and services for the same reasons we put effort into our relationships.
|
145 |
 |
The collection of memories and experience, in aggregate, becomes more valuable over time and the service becomes harder to leave as users’ personal investment in the site grows.
|
147 |
 |
The more users invest in a product through tiny bits of work, the more valuable the product becomes in their lives and the less they question its use.
|
160 |
 |
Art is often fleeting; products that form habits around entertainment tend to fade quickly from users’ lives.
|
173 |
 |
Entertainment is a hits-driven business because the brain reacts to stimulus by wanting more and more of it, ever hungry for continuous novelty.
|
174 |
 |
If the innovator has a clear conscience that the product materially improves people’s lives – first among them, the designer’s – then the only path is to push forward.
|
175 |
 |
Publicly available data can from similar products or solutions can help define your users and engagement targets.
|
195 |
