 |
…frequent engagement with a product – especially over a short period of time – increases the likelihood of forming new routines.
|
26 |
 |
The more effort – either physical or mental – required to perform the desired action, the less likely it is to occur.
|
61 |
 |
…for companies building technology solutions, the greatest return on investment generally comes from increasing a product’s ease of use.
|
80 |
 |
…heuristics – the mental shortcuts we take to make decisions and form opinions.
|
85 |
 |
Without variability we are like children in that once we figure out what will happen next, we become less excited by the experience.
|
98 |
 |
The element of variability also turns a seemingly mundane task into an engaging, gamelike experience.
|
103 |
 |
The commitments we make have a powerful effect on us and play an important role in the things we don, the products we buy, and the habits we form.
|
136 |
 |
The more users invest time and effort into a product or service, the more they value it. In fact, there is ample evidence to suggest that our labor leads to love.
|
136 |
 |
To avoid the cognitive dissonance of not liking something that others seem to take so much pleasure in, we slowly change our perception of the thing we once did not enjoy.
|
140 |
 |
As it turns out, we invest in products and services for the same reasons we put effort into our relationships.
|
145 |
