 |
Mere reminders of past commitments can spur individuals to act in accord with those earlier positions, stands, or actions.
|
347 |
 |
Reminders of existing commitments possess yet another bonus. They not only restore the commitment but also appear to strengthen it by augmenting one’s related self-image.
|
349 |
 |
…’we’-group bias corrodes the judgments even of individual specifically selected and trained to be able to banish the bias.
|
372 |
 |
When a risky idea succeeds… the payoff is fantastic. But it’s the failures that, while painful, provide the greatest return on investment.
|
16 |
 |
By asking people for their input early in the process, you help them feel invested in the outcome.
|
71 |
 |
Time and time again, the ideas that spark the best solutions come from similar problems in different environments.
|
96 |
 |
…the biggest problem is that the longer you spend working on something… the more attached you’ll become, and the less likely you’ll be to take negative test results to heart.
|
168 |
 |
With a broken question, you can encourage people to think aloud, without leading them in any direction.
|
215 |
 |
It is so easy to overestimate the importance of one defining moment and underestimate the value of making small improvements on a daily basis.
|
15 |
 |
The difference a tiny improvement can make over time is astounding.
|
15 |
