 |
In addition to improving the emotional quality of life, the deliberate avoidance of exposure to short-term outcomes improves the quality of both decisions and outcomes.
|
339 |
 |
…money is a proxy for points on a scale of self-regard and achievement.
|
342 |
 |
For Humans, mental accounts are a form of narrow framing; they keep things under control and manageable by a finite mind.
|
343 |
 |
A rational decision maker is interested only in the future consequences of current investments.
|
345 |
 |
Whatever else is produced, an organization is a factor that manufactures judgments and decisions.
|
418 |
 |
…the conversion rate is a critically important measure of performance.
|
031 |
 |
To say whether a sign or any in-store media works or not, there’s only one way to assess it – in place.
|
062 |
 |
Unfortunately, the managers of most companies fail to understand the importance of well-designed packaging.
|
084 |
 |
For a man, ignoring the price tag is almost a measure of his virility.
|
104 |
 |
The promise of technology is always that it will make our lives easier and more efficient. Women are the ones who demand that it fulfill its promise.
|
133 |
