 |
…it’s never the people; its’ the environment.
|
135 |
 |
Non-threatening is the best thing you can be in a toxic environment. It’s the principal job requirement.
|
139 |
 |
Fearful employees stick around because they get so institutionalized they believe every company has the same management or culture.
|
139 |
 |
…when you’re out of that toxic environment, you soon realize how unhealthy is was and how much the organization’s management contributed to creating that environment.
|
139 |
 |
As a transmitter, storer and generator of digital information, this internet with many diverse parts is what enables advertising in the digital age.
|
013 |
 |
…[a] company’s inability to consistently deliver on its promise… undermine[s] the integrity of its brand positioning.
|
062 |
 |
…sometimes content is magnetic, it attracts people; sometimes it is immersive, you get embedded in it; sometimes it is smart, enabling you in some way; and sometimes it is just downright practical.
|
075 |
 |
The art of arousal today has to aim higher. If we are going to entertain, we must do better. We have to tell stories.
|
082 |
 |
…what happens if the play becomes explicit? Enter the world of gaming, the point where content moves far beyond engaging and mildly immersive to being absorbing and completely immersive.
|
083 |
 |
In essence, digital enables companies to contextualize their products or services through information at greater scale than ever before.
|
093 |
