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Data is dangerously prone to creating measurement cultures. But what we really need is effectiveness culture.
|
126 |
 |
A measurement culture is obsessed by process; while an effectiveness culture is obsessed by results.
|
126 |
 |
Big data isn’t a magical panacea, but when paired with human inspiration and a commitment to creativity, it can help us go to new places.
|
130 |
 |
Customer journeys… become a unifying concept, through which the barriers and the potent drivers to engaging the customer [can] be mapped.
|
137 |
 |
A good website holds the viewer’s attention, and the best measure of her attention is how long a single page engages her.
|
141 |
 |
…have you had enough of the numbers? They are important, and should neither be ignored nor blithely accepted.
|
142 |
 |
…even our most tech-oriented developers must build to enhance, rather than impede, creative application.
|
151 |
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As more users connect, more connection and data points develop and the demand for more services increases. The only limitations are infrastructure, reach and bandwidth; and regulations.
|
174 |
 |
It has become simply unarguable that most retailers must do business in both the physical and digital worlds. Giving consumers different experiences in each is hardly to be recommended.
|
182 |
 |
Pursuing your hustle will make you feel more empowered and therefore more able to handle life’s inevitable challenges with a far greater feeling of freedom along the way.
|
027 |
