 |
The badass knows they need to be strategic and they position themselves to maximize the greatest value to the people they serve.
|
029 |
 |
Serve the people you love. Focus less on what makes you happy, and more on how you can make a positive contribution to others.
|
069 |
 |
A business management has failed if it fails to produce economic results. It has failed if it does not supply goods and services desired by the consumer at a price the consumer is willing to pay.
|
027 |
 |
To discharge its job, to produce economic goods and services, the business enterprise has to have impacts on people, on communities, and on society.
|
029 |
 |
Practically no product or service any longer has either a single specific end-use or application, or its own market.
|
054 |
 |
…end-uses are no longer uniquely tied to a certain product or service… Increasingly, the same want is being satisfied by very different means.
|
075 |
 |
What the customer buys and considers value is never a product. It is always a utility, that is, what a product or service does for him.
|
098 |
 |
The aim of marketing is to know and understand the customer so well that the product or service fits him and sells itself.
|
099 |
 |
The consumer – that is, the ultimate user of a product or service – is always a customer. But he is never the customer; there are usually at least two, sometimes more.
|
101 |
 |
There are essentially three kinds of innovation in every business: innovation in product or service, innovation in marketplace and consumer behavior and values, and innovation in the various skills and activities needed to make the products and services at to bring them to market.
|
108 |
