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The ‘what’ describes the benefits that the product should give the customer… The ‘how’ is the way in which the product delivers the ‘what’ to the customer…
|
16 |
 |
…’outside-in’ product development starts with an understanding of the customer’s problem space.
|
16 |
 |
Lean product teams articulate the hypotheses they have made and solicit customer feedback on early design ideas to test those hypotheses. This approach is the essence of Lean…
|
17 |
 |
It is true that customers are not likely to identify the next breakthrough solution in your product category.
|
17 |
 |
…a good understanding of customer needs and preferences helps product teams explore new potential solutions and estimate how valuable customers are likely to find each one to be.
|
17 |
 |
Matching a product with its target customer is like fishing. Your product is the bait that you put out there and the fish that you catch is your target customer.
|
25 |
 |
When you are defining your target customer, it is important to understand the current stage of your product market in the technology adoption life cycle.
|
30 |
 |
…personas help people on the product team make decisions about which features are important and about how to design the user experience.
|
31 |
 |
To be useful, a persona should be pragmatic and provide useful information that can help inform product design decisions.
|
34 |
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When a new product enables such a better way of doing something that people can’t imagine going back to the old way, that’s disruptive innovation.
|
50 |
