 |
Passion is contagious, and the more negative energy that drips into the organization’s culture, the more dysfunctional the organization will become.
|
135 |
 |
Fearful employees stick around because they get so institutionalized they believe every company has the same management or culture.
|
139 |
 |
…harnessing purpose in advertising can drive a brand into the heart of culture.
|
045 |
 |
It is an annoying fact that explicitly cultural language is better for describing post-hoc what has happened than it is for provoking the happening in the first place.
|
057 |
 |
…research shows that consumers are demanding much more from their brands: a logo, a reason why, an emotional promise, a cultural belief – all these may no longer be enough.
|
064 |
 |
…brands live in four places – culture, environment, products, and the mind – and give us a blueprint to design systems that connect those spaces.
|
114 |
 |
Data is dangerously prone to creating measurement cultures. But what we really need is effectiveness culture.
|
126 |
 |
A measurement culture is obsessed by process; while an effectiveness culture is obsessed by results.
|
126 |
 |
A shared culture of fun between client and agency is the strongest bond possible, assuming the work is good.
|
271 |
 |
Cultural problems are particularly intractable, but these problems must be confronted.
|
048 |
