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Effective leadership doesn’t depend on charisma. Indeed, charisma may become the undoing of leaders. It may make them inflexible, convinced of their own infallibility, unable to change.

…effective leaders are painfully aware that they are not in control of the universe.

…the effective leader sees leadership as responsibility rather than as rank and privilege.

An effective leader knows that the ultimate task of leadership is to create human energies and human vision.

…the only definition of a leader is someone who has followers.

To trust a leader, it is not necessary to like him. Nor is it necessary to agree with him. Trust is the conviction that the leader means what he says. It is a belief in integrity.

…unless it is seen as the task of the individual manager and to the leadership group to lead change, the organization… will not survive.

…anyone willing to use marketing as the basis for strategy is likely to acquire leadership in an industry or a market fast and almost without risk.

An organization must be capable of producing tomorrow’s leaders from within.

It is… the team leader’s first job to establish clarity: clarity of objectives and clarity with respect to everybody’s role, including the leader’s own.