 |
Cool is often clever, but it is rarely useful. We are attracted to cool and we will tell our friends about it, but not many of us will buy it.
|
059 |
 |
We may be interested in looks when we buy, but we do not buy on looks alone. Utility is the reason we went shipping in the first place.
|
060 |
 |
If you can demonstrate that customers are dying to buy this product, then you ought to be able to sell it to management.
|
095 |
 |
If customers are dying to buy [your product] and management cannot see its way to funding it, then there is no hope.
|
095 |
 |
Relying too heavily on one client is risky and will turn off potential buyers. Make sure that no one client makes up more than 15 percent of your revenue.
|
147 |
 |
Don’t become synonymous with your company. If buyers aren’t confident that your business can run without you in charge, they won’t make their best offer.
|
147 |
 |
…anyone who asks the question, What does the customer really buy? Will win the race.
|
396 |
 |
No matter how carefully one compares products, a buyer can never be sure that he or she chose the right thing, and so buyers experience anxiety before purchases, disappointment after.
|
133 |
 |
…most people would say that the most important commodity that lacks price and thus cannot be bought is love.
|
177 |
 |
Happiness must come from within, and money cannot buy it. Whether or not we attain happiness will probably always be unrelated to whether life is getting better.
|
317 |
