 |
…if you can get at what people are really buying – then you can sell them a vision of their problem that leaves your proposal as the perfect solution.
|
126 |
 |
Customers buy for only two reasons: to feel good or to solve a problem.
|
20 |
 |
Credibility is the first thing you want to establish in any interaction, and ultimately, no one will buy from you unless you establish trust.
|
83 |
 |
Customers drifting away from their former buying habits may provide the most subtle and insidious cause of a strategic inflection point – subtle and insidious because it takes place slowly.
|
065 |
 |
The danger, always, is of being seen to buy authenticity. It’s not tradeable.
|
062 |
 |
There is a failure to understand that in digital video you seek fans, you don’t buy audiences.
|
146 |
 |
…commerce is where you are at any given moment when you decide to search, shop, compare, or buy. Commerce is everywhere, all the time. It is continuous.
|
183 |
 |
Consumers are spoiled for choice these days, so in order to appeal to them, earn their trust, and have them buy from you, you need to add value to their lives and have them get to know you by what you share.
|
106 |
 |
People buy something for one of two reasons: because it is beautiful, or because it is useful. We buy things only for either aesthetic reasons or utilitarian resources.
|
006 |
 |
We do not buy the product, we build it. It is users who will tell use whether something is an innovation or a mutation.
|
056 |
