 |
By questioning conventional definition of who can and should be the target buyer, companies can often see fundamentally new ways to unlock value.
|
064 |
 |
Chief executives] should use value because innovative ideas will be profitable only if they are linked to what buyers are willing to pay for.
|
097 |
 |
Unless the technology makes buyers’ lives dramatically simpler, more convenient, more productive, less risky, or more fun or fashionable, it will not attract the masses no matter how many awards it wins.
|
120 |
 |
…to a buyer, the value of a product or service may be closely tied to the total number of people using it.
|
126 |
 |
…the strategic price you set for your offering must not only attract buyers in large numbers but also help you to retain them.
|
127 |
 |
…moving first is an advantage in single-issue negotiations – for example, when price is the only issue to be settled between a buyer and a seller.
|
126 |
 |
…studies prove that in general, the longer a shopper remains in a store, the more he or she will buy.
|
026 |
 |
The basic idea of what we sell to whom is still valid, but paying attention to the nontraditional buyers of everything has never been more important.
|
108 |
 |
Almost all unplanned buying is a result of touching, hearing, smelling or tasting something on the premises of a store…
|
168 |
 |
We buy things today more than ever based on trial and touch.
|
172 |
