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When a customer is in the dressing room, he or she is in a total buying mode. But instead of taking advantage of that, most stores squander it.

…a shopper who talks to a salesperson and tries something on is twice as likely to buy as a shopper who does neither.

…customers are not just buying a point-in-time product, they are buying ongoing innovation and an experience.

One of the biggest causes of early-stage business failure is a lack of real buyers hungry for your solution.