 |
Doing the thing you need to do means you get to do the thing you want to do.
|
111 |
 |
A product is a specific offering intended to meet a set of customer needs.
|
6 |
 |
…a good understanding of customer needs and preferences helps product teams explore new potential solutions and estimate how valuable customers are likely to find each one to be.
|
17 |
 |
Unlike customers and their needs… value proposition is the problem space layer over which you have the most control.
|
21 |
 |
You define your target customer by capturing all of the relevant customer attributes… [which] can be demographic, psychographic, behavioral, or based on needs.
|
26 |
 |
Your goal is to iterate until you feel confident that you have identified a target customer with an underserved customer need that you believe you can address.
|
33 |
 |
One thing to know about customer needs is that they are like onions: they have multiple layers, each with a deeper layer just below it.
|
38 |
 |
…customer needs and benefits should be precisely defined – and it is the job of the product team, not the customers, to define them.
|
58 |
 |
A good product is designed with focus on the set of needs that are important and that make sense to address together.
|
67 |
 |
…leave the sexy-sounding business ideas behind and instead build for [your] own needs.
|
199 |
