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A person who violates the reciprocity rule by accepting without attempting to return the good acts of others is disliked by the social group.

…we should want to retaliate whenever we see someone betraying one of our rules of thumb for profit.

…habit stacking allows you to create a set of simple rules that guide your future behavior. It’s like you always have a game plan for which action should come next.

You can shortcut the need for a genetic advantage (or for years of practice) by rewriting the rules.

…policies, rules, and procedures, even sensible ones, become barriers to strategic speed.

As a general rule, it’s those with greater power who need to do more of the rethinking, both because they’re more likely to privilege their own perspectives and because their perspectives are more likely to go unquestioned.

…that’s what trust is. We don’t just trust people to obey the rules, we also trust that they know when to break them.

…problems that require a flash of insight operate by different rules.

When you strip away the genre differences and the technological complexities, all games share four defining traits: a goal, rules, a feedback system, and voluntary participation.

All businesses operate by some set of unstated rules and sometimes these rules change – often in very significant ways.