 |
Once we’re part of a group, we’re all susceptible to peer pressure and social norms… that can play a critical role in sweeping us up in the beginnings of an epidemic.
|
171 |
 |
Your influence is determined by how abundantly you place other people’s interests first.
|
067 |
 |
…expectations can influence nearly every aspect of our life.
|
164 |
 |
…the probability of getting caught in particular, does not seem to have much influence on dishonesty.
|
204 |
 |
Conventional wisdom holds that people’s choices can be greatly influenced by the context or the framing of an offer.
|
|
 |
…market research tries to predict people’s preferences, but increasingly, decisions are influenced by the opinions of other consumers and experts.
|
015 |
 |
When a decision is made at the point of purchase without much prior deliberation, then brand name, price, an enticing product description, and other quality proxies still exert great influence.
|
129 |
 |
Being effective – changing things, influencing things, making things happen – is one of the fundamental needs with which human brains seem to be naturally endowed…
|
020 |
 |
…don’t talk: do. Care indisciriminately. If you’re willing to actually do the work, you’ll have more influence than those who simply do their jobs.
|
092 |
 |
While you may think assigning credit is about rewards, it’s really about assigning influence for future decisions.
|
148 |
