 |
…people who try to fight the wave of a new technology lose in spite of their best efforts because they waste valuable time.
|
052 |
 |
…technological brewing that are likely to bring changes of the same magnitude – or bigger – in the years ahead.
|
060 |
 |
A fundamental rule in technology says that whatever can be done will be done.
|
063 |
 |
…you must discipline yourself to think things through and separate the quality of the early versions from the longer-term potential and significance of a new product or technology.
|
114 |
 |
Leaders of the future must change their leadership style to give their organization a chance to compete and operate in this technologically driven world.
|
040 |
 |
…digital technology and creative advertising together don’t make a diverse marriage: the opposite.
|
068 |
 |
Gathering and analyzing all the internal and external data requires… an intensely complicated marketing technology stack, and no one piece of software can address it all.
|
126 |
 |
…this is one of the biggest ‘ands’ of the Age of And: the convergence between creativity and technology makes for a transformative sweet spot.
|
150 |
 |
…start with a pencil and let the technology follow. Lo-fi first, hi-fi later.
|
179 |
 |
…marketing and technology do not buy the product – only customers do. And there is no reason to believe that what is good for technology or good for marketing is good for customers.
|
138 |
