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…a startup is not just about a product, a technological breakthrough, or even a brilliant idea. A startup is greater than the sum of its parts; it is an acutely human enterprise.

Early adopters use their imagination to fill in what a product is missing… they care about… being the first to use or adopt a new product or technology.

Today’s children are growing up in a new reality, one where they are attuning more to machines and less to people than has ever been true in human history.

…technological revolutions may save us from ourselves, letting us use resources in ways that protect the planet’s vital life-support systems – if we can find methods that don’t just create new problems or conceal old ones.

Because technology can evolve much faster than we can, our natural capacity to process information is likely to be increasingly inadequate to handle the abundance of change, choice, and challenge that is characteristic of modern life.

Each habit that we hand over to the authority of technology frees up time and energy to pour into the next stage of growth.

When you are defining your target customer, it is important to understand the current stage of your product market in the technology adoption life cycle.

…any technology or product that significantly reduces the steps to complete a task will enjoy high adoption rates by the people it assists.

…for companies building technology solutions, the greatest return on investment generally comes from increasing a product’s ease of use.

…the most successful consumer technologies – those that have altered the daily behaviors of hundreds of millions of people – are the ones that nobody makes us use.