 |
The shame we feel when we’re laughed at can deter us from repeating a behavior – good or bad – ever again.
|
172 |
 |
Changes in behavior must be preceded by changes in the public discourse.
|
175 |
 |
…if bad behavior is reinforced by a web of players, all the players have to be engaged in influencing change.
|
199 |
 |
In a well-balanced change effort, rewards come third. Influencers first ensure that vital behaviors connect to intrinsic satisfaction. Next, they line up social support.
|
218 |
 |
…all incentives that are immediately linked to vital behaviors can yield amazing results with some of the world’s most difficult problems.
|
226 |
 |
Don’t wait until people achieve phenomenal results. Instead, reward small improvement in behavior.
|
231 |
 |
…it’s important to remember that behavior is the one thing people have under their control.
|
234 |
 |
When behaviors are out of whack, look closely at your rewards. Who knows? Your own incentive system may be causing the problem.
|
237 |
 |
Rarely does the average person conceive of changing the physical world as a way of changing human behavior.
|
250 |
 |
Making use of things to enable behavior works best when you can alter the physical world in a way that eliminates human choice entirely.
|
282 |
