Book Titles

Economic value will arise instead from the powers of the right brain – creativity, imagination, empathy, and aesthetics.

Creativity and innovation have always been important; what’s new is that they’re becoming economically more valuable by the day.

Great creators seem time and again to be struck by lightning bolts that reveal what no one else had seen or thought or imagined before.

Over and over, the organizations that knew all there was to know about a technology or an industry failed to make the creative breakthroughs that would transform the business.

The most eminent creators were those who had received a moderate amount of education, equal to about the middle of college. Less education than that – or more – corresponded to reduced eminence for creativity.

…in finding creative solutions to problems, knowledge – the more the better – is your friend, not your enemy. And it shows that creativity isn’t a lightning bolt.

The greatest innovators in a wide range of fields… all have at least one characteristic in common: They spent many years in intensive preparation before making any kind of creative breakthrough.

Creative achievement never came suddenly, even in those cases in which the creator later claimed that it did.

Great innovations are roses that bloom after long and careful cultivation.

The most eminent creators are consistently those who have immersed themselves utterly in their chosen field, have devoted their lives to it, amassed tremendous knowledge of it, and continually pushed themselves to the front of it.