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Start With No:
Money for money’s sake does corrupt; power for power’s sake does corrupt.
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77 |

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Start With No:
Another problem with concentrating on money and power as a mission and purpose is that you’re scorekeeping, and scorekeeping means you’re thinking about results over which you have no real control.
|
78 |

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Start With No:
Setting the mission and purpose in the constituents’ or the customer’s or the adversary’s world allows all of them to see clearly the features and benefits that you and your product or service have to offer them.
|
79 |

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Start With No:
Don’t ever forget this. As a negotiator, you don’t go anywhere without your adversary, by definition.
|
81 |

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Start With No:
Over the long haul, you put profits in the bank by putting the customer first, and there’s a direct analogy with negotiation: We greatly enhance our opportunity for a successful deal by putting the adversary first in our mission and purpose.
|
81 |

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Start With No:
Mission and purpose drives vision for all parties, and vision drives effective decision making for all parties. It’s as simple as that.
|
85 |

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Start With No:
This mission and purpose must always be written… Important matters are written down for a reason, and it’s not to create busywork. So pick up your pen…
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85 |

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Start With No:
As you set a valid mission and purpose in place, you will discover that the picture of what you are trying to accomplish becomes crystal clear and you eliminate all confusion.
|
88 |

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Start With No:
If every decision you make – even one that doesn’t turn out well – is in the service of a sound mission and purpose, you cannot go wrong, not in the long run.
|
88 |

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Start With No:
Mission and purpose can be the most powerful single card you hold in your hand.
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88 |