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The Lean Product Playbook:
As with most endeavors involving a large number of people, if you don’t write it down, share it, and discuss it, chances are that everyone won’t be on the same page.
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30 |
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The Lean Product Playbook:
…personas help people on the product team make decisions about which features are important and about how to design the user experience.
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31 |
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The Lean Product Playbook:
Your goal is to iterate until you feel confident that you have identified a target customer with an underserved customer need that you believe you can address.
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33 |
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The Lean Product Playbook:
To be useful, a persona should be pragmatic and provide useful information that can help inform product design decisions.
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34 |
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The Lean Product Playbook:
Good interviewers excel at listening closely to what customers say, repeating statements to ensure understanding, and asking additional probing questions to illuminate the problem space.
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37 |
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The Lean Product Playbook:
One thing to know about customer needs is that they are like onions: they have multiple layers, each with a deeper layer just below it.
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38 |
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The Lean Product Playbook:
Satisfaction is a measure of how satisfied a customer is with a particular solution that provides a certain customer benefit. It indicates how well that solution meets their needs.
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46 |
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The Lean Product Playbook:
…the high importance, low satisfaction quadrant [of importance versus satisfaction] is the best place to pursue opportunities.
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49 |
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The Lean Product Playbook:
When a new product enables such a better way of doing something that people can’t imagine going back to the old way, that’s disruptive innovation.
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50 |
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The Lean Product Playbook:
Comparing satisfaction ratings with competitive products is a good way to identify where your product is perceived as better or worse.
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53 |
