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The Lean Product Playbook:
…’outside-in’ product development starts with an understanding of the customer’s problem space.
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16 |
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The Lean Product Playbook:
Lean product teams articulate the hypotheses they have made and solicit customer feedback on early design ideas to test those hypotheses. This approach is the essence of Lean…
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17 |
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The Lean Product Playbook:
It is true that customers are not likely to identify the next breakthrough solution in your product category.
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17 |
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The Lean Product Playbook:
…a good understanding of customer needs and preferences helps product teams explore new potential solutions and estimate how valuable customers are likely to find each one to be.
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17 |
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The Lean Product Playbook:
…customer feedback is like a flashlight in the night: it keeps you from falling off a cliff as you try to find your way there.
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The Lean Product Playbook:
Unlike customers and their needs… value proposition is the problem space layer over which you have the most control.
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The Lean Product Playbook:
Keeping problem space and solution space separate and alternating between them as you iteratively test and improve your hypotheses is the best way to achieve product-market fit.
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The Lean Product Playbook:
Matching a product with its target customer is like fishing. Your product is the bait that you put out there and the fish that you catch is your target customer.
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The Lean Product Playbook:
You define your target customer by capturing all of the relevant customer attributes… [which] can be demographic, psychographic, behavioral, or based on needs.
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The Lean Product Playbook:
When you are defining your target customer, it is important to understand the current stage of your product market in the technology adoption life cycle.
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