
|
Influence:
We need to be wary of the tendency to be automatically and unthinkingly consistent, for it lays us open to the maneuvers of those who want to exploit [it]… for profit.
|
350 |

|
Influence:
…[the] heart of hearts…. is, by definition, the one place where we cannot fool ourselves.
|
355 |

|
Influence:
Psychological research indicates that we experience our feelings toward something a split second before we can intellectualize about it.
|
356 |

|
Influence:
…a preference for consistency increase[s] with the years and… once beyond the age of fifty, people display the strongest inclination of all to remain consistent with their earlier commitments.
|
359 |

|
Influence:
…members of individualistic societies – particularly older members – need to be alert to influence tactics that begin by requesting just a small step. Those small, cautious steps can lead to big, blind leaps.
|
360 |

|
Influence:
…successful social influence is often pivotally grounded in ‘we’ relationships.
|
364 |

|
Influence:
People are inclined to say yes to someone they consider one of them.
|
364 |

|
Influence:
The experience of unity is not about simple similarities… It’s about identities, shared identities.
|
364 |

|
Influence:
…partisan urges to favor and follow has arisen, evolutionarily, as ways to advantage our ‘we’ groups and, ultimately, ourselves.
|
366 |

|
Influence:
Inside… identity-merged groups, unity trumps truth… deception that strengthens a ‘we’-group is viewed by members as morally superior to truth-telling that weakens their group.
|
370 |