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The Lean Startup:
Most tools from general management are not designed to flourish in the harsh soil of extreme uncertainty in which startups thrive.
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29 |

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The Lean Startup:
Innovation is a bottoms-up, decentralized, and unpredictable thing, but that does not mean it cannot be managed… but [it] requires a new management discipline…
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31 |

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The Lean Startup:
…cultivating entrepreneurship is the responsibility of senior management.
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31 |

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The Lean Startup:
The amount of time a company can count on holding on to market leadership… creates an imperative for even the most entrenched companies to invest in innovation.
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34 |

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The Lean Startup:
Leadership requires creating conditions that enable employees to do the kinds of experimentation that entrepreneurship requires.
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35 |

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The Lean Startup:
Unfortunately, ‘learning’ is the oldest excuse in the book for a failure of execution. It’s what managers fall back on when they fail to achieve the results we promised.
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37 |

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The Lean Startup:
It is cold comfort to organizations… that depend on entrepreneurial innovation to survive. You can’t take learning to the bank; you can’t spend or invest it.
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38 |

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The Lean Startup:
…if the fundamental goal of entrepreneurship is to engage in organization building under conditions of extreme uncertainty, its most vital function is learning.
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38 |

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The Lean Startup:
We must learn what customers really want, not what they say they want or what we think they should want.
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38 |

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The Lean Startup:
[Validated learning] is the principal antidote to the lethal problem of achieving failure: successfully executing a plan that leads nowhere.
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38 |