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The Enthusiastic Employee:
Enthusiasm about one’s company requires a company with purpose, especially in relation to its customers. And it requires principles.
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219 |
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The Enthusiastic Employee:
Surveys consistently show that a large majority of consumers say they are likely to switch brands or retailers to ones associated with a good cause.
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223 |
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The Enthusiastic Employee:
…in modern marketing terms, doing good helps an organization favorably differentiate its brand from the competition.
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223 |
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The Enthusiastic Employee:
A major mistake that companies make is to take their key constituencies – their stakeholders – for granted.
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225 |
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The Enthusiastic Employee:
We must put ourselves into other people’s shoes when we think about the meaning, dignity, and purpose of work.
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231 |
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The Enthusiastic Employee:
Customers are the key stakeholders, and providing them with high-quality and useful products and services is not only the organization’s purpose but also an ethical consideration.
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232 |
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The Enthusiastic Employee:
The companies that generate employee enthusiasm are those that go beyond… and, in effect, act as true advocates for their stakeholders’ interests.
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235 |
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The Enthusiastic Employee:
…any judgment about a firm’s principles must be based on its behavior in relation to all its key constituencies.
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236 |
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The Enthusiastic Employee:
Workers are especially appreciative of a management that sees doing well and good as not only compatible, but mutually reinforcing…
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238 |
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The Enthusiastic Employee:
Purposes and principles are much more likely to be translated into practice if… top management [has] not only a long-term business view but [is] also as passionate about products and people as they are about profits.
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241 |
